With YouTube, we employ a similar approach to Facebook and Instagram. But, YouTube is a unique entity in a lot of ways. For instance, YouTube targets specific audiences in a highly individual manner. With a YT infomercial strategy, you can target people down to the niche video that has to do with your product or service. Are you interested in the YouTube infomercial strategy that’s taking 2021 by storm? YouTube is gearing up to be perhaps the most profitable social media in 2021. So, our team helps our clients take advantage of all the benefits of YouTube marketing. 

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YouTube plays a major role in providing another consumer touchpoint to obtain the conversion for warmer audiences. Additionally, YouTube has a strong place in bringing new, cold audiences into your funnel in a variety of ways.

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Not only do you have the ability to build lookalike audiences from your most important customer data similar to Facebook/Instagram, but you can also do ad placements on specific videos that you know your target audience is watching. For example, if your product is a cool new acoustic guitar, you can place sponsored ads on highly viewed videos such as “Top 10 Acoustic Guitars That Don’t Suck.”

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Another tool we use to tap into the cold audiences is the ability to tap into customers who are actively researching or planning for specific events. If your product is a new luggage brand, you can target consumers who have been researching European vacations and build ads that are relevant to that exact occasion… for example, “The Best Luggage For Traveling Through Europe!”  

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The beauty of all forms of digital marketing is not only the ability to grow your business and have profitable campaigns, but you are also able to get data that will evolve your strategies based on what’s working and what’s not working. You’ll soon be a pro at what audience responds to which creative style, what offers are the most enticing, other important pieces of the marketing mix so that you can start cutting out what doesn’t work and doubling down on the sweet spots. 

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Not sure which strategy to use to grow your business?  Set up a free consultation with one of our Product Launch Experts where they can answer all of your video marketing questions.

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